How travel technology will change the marketing and sales of travel deals & products in future?
November 28, 2018 KIRAN A
Travel technology is the glue that allows the industry to function at astonishing speeds, connecting brands to partners and consumers in ways that should both excite and challenge every player to ensure they keep on top of developments.
With so many travel technologies inundating the travel vertical, it is difficult to sift through the options and opportunities to find what will benefit even the most tech-savvy travel agents.
These are exciting times - important but fairly functional forms of technology are being joined by techniques covering big data, block-chain, artificial intelligence, machine learning, neural networks and the internet of things. Top travel technology companies are upgrading their core travel booking platform with AI, chatbots, blockchain etc.
The benefits of technology for travel agencies are no less profound. Like:
  • Booking Tools
  • Risk Management Tools
  • Communication tools
  • Analytics Tools
  • A Flexible Reservation Management Platform
The ranking for the top four countries in 2018 is in using technologies are as follows (with the 2017 position in brackets):
  • India 1 (1)
  • Indonesia 2 (3)
  • Brazil 3 (4)
  • China 4 (2)
However, the important questions must be carefully considered to ensure success in this time of rapid technological expansion.
Travel Technology
In few essential points one can consider to lead the industry players on the path to long-term success.
Know your customer: Customer service is becoming easier, faster, and more cost-effective. Differentiate yourself by give consumers highly personalized service, recommendations, etc., right from your very first interaction with them -- whether online, by phone or in-person.
Globally, the study found that 50% of travellers would be glad to avoid human interaction during their trip, provided they weren’t experiencing any problems, thereby illustrating the overall openness to new travel technologies that carry the potential to greatly improve the convenience and reliability of the consumer experience it takes to be certain that the development or adoption of each new tech product is truly the right choice.
Integrate: Consumer data is a definitely a valuable tool for everyone in our industry. If you’re still managing a range of systems and trying to piece them together, the time has come to hire a travel technology expert.
A Good Website: Travel agent’s website need three key things: good design + compelling content + easy to maintain/update.
Virtually everyone desires increased convenience and efficiency in their entire travel experience, and the right tech solutions can make a massive difference in the ability to meet this growing expectation among consumers.
Self Check: Self monitoring is the best practice to stay ahead in the market. Since the market is constantly changing. For all your products and services that you offer, are you getting competitive rates? Do you have a variety of strategies to get your clients the most value?
Process Efficiency: Being more efficient in your operational processes using a right technology.
  • A technology to help in changing the way we book a flight, a room, access hotel services, are informed of daily events and seek advice to sightsee a city– Chatbots for the win!
  • A technology to help us surpass language barriers
  • A technology to help our packing routines and
  • A technology to make travelling more environmentally friendly and less time-consuming and so on…
Reputation and branding: A good service should always be appreciated. Get clients to write you endorsements on Social Media like LinkedIn. Build your reputation with real traveler reviews on a referral service. Articles in the local newspapers about your agency will help to drive customer traffic on a regular basis.
Impact of social media: Social media is one technology that enables a small staff to handle large numbers of inquiries, forward automated alerts to update travellers on delays and wait times and share interesting industry information.
For Example, a Facebook page will impact on increasing your customer relationship. Get your clients to be fans and to post reviews of your services. Engage them with insights and tips.
Travel Technology Companies
First impression is the best impression: Today’s tech-savvy agents must be mobile, able to use all devices – notebooks, tablets, and smartphones – to connect with their clients and access important travel data anytime and anywhere. Agent with travel app can certainly help to connect customers.
Online travel technology comprises set of tools. Select each tool for good reason, not just because it has all the latest bells and whistles. By being knowledgeable about each service and tool that one uses, travel companies can achieve greater success. You can hire travel technology developers in-house or you can partner with top travel technology company to manage the booking engine for your agency.

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Powerful. All In One. TRAVELOMATIX 3.0
1 Revolutionary booking engine platform lets you engage B2C users and B2B sub agencies to make more sales. Top inventory, intuitive UIs and best in class features bring the edge.
2 Use your own domain name, or purchase new one through Travelomatix. Sell the flights, hotels and other travels deals under your brand.
3 Our cloud-based IBE (internet booking engine) is 1/8 the cost of a custom travel booking engine with equal features. You spend less time managing technology and concentrate on core business.
4 Travelomatix is 100% mobile ready. Your travel website will look and perform equally well on desktops, tablets and mobile phones with no extra coding or design work.
5 Travelomatix offers payment gateway integration of your choice. Sell online deals on your travel website and receive payments directly into your account.
6 Integrate your travel booking engine with leading enterprise resource planning suites like NetSuite, Brightpearl and Microsoft Dynamics.
7 Analyze and gain insight into your online booking engine's growth. See which sectors are selling more and tweak marketing campaigns according to that.
8 Travelomatix engine is developed with high end technology to deliver the highest quality operations. Server, bandwidth and performance are the things that we take care.
How to succeed in online travel business?
Robust booking engine platform
One must have best travel technology partner to setup robust OTA. Find out a company with great infrastructure, a unique product team in core, implementation team for customer interface and must have quicker to go market approach. This will let you focus on other non technology but IMP tasks.
Don't sell deals, sell expertise!!!
Many agents advertise deals on their booking platforms and send promote it. It's tough to beat deals on the Internet, and will be even tougher proceeding further. Upgrade your booking engine and define a clear strategy to sell expert advice and personalized service.
Plan your segment well
In general, global market has two traveler types. 1 - Those with more money than time and 2 - those with more time than money. Target both segments but travelers with more money than time value purchasing a agency's expertise and ability to handle and manage all aspect of the trip.
Engage and sell through social media
We highly recommend social presence for your travel business. Get your customers be fans and to post reviews of your services. Engage them with insights and tips. A facebook page is best used, when it's less about selling and more about engaging.
OTA is the future of travel agency !
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